“Journey,” I believe, is the right frame to apply to our individual and collective quest for Sustainability. That is, I believe Sustainability is not a state that we will ever “reach”, a goal we’ll one day attain. Rather, it is and will be an unending journey. If you must have a more finite concept or number to get your mind around, think of Sustainability as the proverbial “Journey of 1000 miles,” that begins with a single step (and of course comprises many thousands more). The first step is important, as are - equally - all the steps in between; some are fairly easy, others more difficult; there are sure to be some mis-steps, side-steps, even backward steps along the way… you get the point. It is definitely analogous to the old saw about life in general – if we are to be successful and enjoy ourselves along the way, we should embrace the fact that it's a journey, not a destination – and commit to learning together as we go, consciously reflecting on it, and maintaining a positive approach.
Friday, March 28, 2008
What's in the Name?
I pondered long and hard before settling on the name of this blog – mostly around the choice of the word “Journey” (also considered, but ultimately rejected, were “Path”, “Voyage”, “Trek”, and similar concepts …).
“Journey,” I believe, is the right frame to apply to our individual and collective quest for Sustainability. That is, I believe Sustainability is not a state that we will ever “reach”, a goal we’ll one day attain. Rather, it is and will be an unending journey. If you must have a more finite concept or number to get your mind around, think of Sustainability as the proverbial “Journey of 1000 miles,” that begins with a single step (and of course comprises many thousands more). The first step is important, as are - equally - all the steps in between; some are fairly easy, others more difficult; there are sure to be some mis-steps, side-steps, even backward steps along the way… you get the point. It is definitely analogous to the old saw about life in general – if we are to be successful and enjoy ourselves along the way, we should embrace the fact that it's a journey, not a destination – and commit to learning together as we go, consciously reflecting on it, and maintaining a positive approach.
“Journey,” I believe, is the right frame to apply to our individual and collective quest for Sustainability. That is, I believe Sustainability is not a state that we will ever “reach”, a goal we’ll one day attain. Rather, it is and will be an unending journey. If you must have a more finite concept or number to get your mind around, think of Sustainability as the proverbial “Journey of 1000 miles,” that begins with a single step (and of course comprises many thousands more). The first step is important, as are - equally - all the steps in between; some are fairly easy, others more difficult; there are sure to be some mis-steps, side-steps, even backward steps along the way… you get the point. It is definitely analogous to the old saw about life in general – if we are to be successful and enjoy ourselves along the way, we should embrace the fact that it's a journey, not a destination – and commit to learning together as we go, consciously reflecting on it, and maintaining a positive approach.
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